We’re like the zany best friend in a romantic comedy: refreshingly delightful, totally charming and always around to give spot-on advice. We see being different as a good thing. In fact, we work really hard at it every day.
Our workplace is alive with courage—where we can follow our passions, take risks, unleash our imaginations and challenge the status quo. We are also accountable to keeping our promises to clients, ourselves and each other, and to delivering great business results that go beyond our clients’ expectations. And it’s gotta be fun, too! Why else would you come to work?
We’re proud! Over the past 25 years, some of the world’s most revered consumer companies have trusted us to help shape opinion, enhance reputation and drive business results for their most important brands. Fueled by research and powerful insights, we plan and flawlessly execute integrated campaigns that tell powerful stories across a broad range of channels in CPG, food and nutrition, beauty and fashion, retail, automotive, and home.
Crafting a compelling story is critical when creating a lifestyle brand that influencers and consumers want to champion. How do we do it? Through an integrated approach that spans earned, owned, paid and ultimately shared media. With more than a decade's experience in wines and spirits, hospitality, fashion and premium food and beverage categories, our passion for the brands we represent can’t be rivaled. It’s not just our job, it’s our lifestyle.
At a time of data overload and the ever-present impulse to follow the next shiny object, M Booth Digital takes a calculated and cerebral approach to social/digital marketing. We make sense of data by extracting insights, then build campaigns to change perceptions, rally advocates or drive sales. We use a full complement of creatives to design programs that tell stories reflecting business objectives, because ultimately, the best story wins.
Nobody does it better! MBooth’s media masters work with account teams to deliver high-impact earned media across channels (broadcast, print and online). We leverage our deep and diverse media contacts to secure coverage that tells our clients’ stories, positions them positively to the right audiences, changes the conversation, and ultimately delivers big time against business and communications objectives.
If you are an early stage start-up or even an established tech company, how do you successfully connect to broader consumer audiences? That happens to be our specialty. We know how to motivate consumers to consider new products or services, and buy them! We also understand how to help companies engage with new audiences by driving downloads, increasing site traffic, developing user affinity, or inciting widespread awareness.
With consumers now finding travel inspiration everywhere from fashion blogs to food trucks, our work with travel companies focuses on communicating benefits that resonate with travelers by connecting with them emotionally through their passion points. We create shareable content and generate thought-provoking coverage across the media spectrum that strengthens brand affinity, and most importantly, leads to bookings and sales.
Gone are the days of blindly securing quotes and booking talking heads. We help leading brands across a variety of industries shape the headlines and provide thought leadership through a sophisticated communications approach that is channel agnostic and rooted in insights. Through campaign development and targeted media and influencer relations, our goal is to help companies build their brands and bottom lines.
Planning & Analytics
The marketplace is ruled by big data, massive content, and consumers with shifting attitudes on just about everything. M Booth’s Insights & Analytics group helps brands makes sense of it all by pinpointing attitudes, behaviors and emerging trends. We tease intelligence from millions of sources on and offline through robust research and digital analytics that translate into insights with a big business impact. Then, we measure that as well!
Every day, stakeholders are inundated with information that potentially puts their organizations at risk. Effective reputation management programs prepare a brand to overcome these challenges and work to create advocates among its many stakeholders. M Booth helps leading brands proactively manage their reputation by identifying potential vulnerabilities internally and externally, pinpointing thought leadership opportunities, and engaging brand advocates. Our services ready companies across industries for when a crisis hits, and equip them with proactive strategies to treat their brand as their most important asset.