2016 Breast Cancer Awareness Month Study

Download the 2016 M Booth Breast Cancer Awareness Month Study to learn more about consumer perceptions around the current breast cancer conversation and how marketers can help brands engage most effectively and authentically in this cause space.

Key Findings Include:

  • 96% of consumers are interested in hearing or seeing information about breast cancer
  • Only 22% of consumers say they learn something new and important about breast cancer each October
  • Less than one in 10 (9%) consumers say they are completely satisfied with the progress that has been made on behalf of the cause

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