Cause marketing and social purpose have risen to the forefront of the consumer mind-set, and brands are catching on. To capture the hearts and minds of consumers, particularly millennials, a social-purpose campaign must be authentic and truly reflect a company’s north star. Our team helps companies and brands make this connection. Our experience spans some of the world’s largest brands and nonprofit organizations, making a difference in areas such as HIV/AIDS, childhood poverty, hunger, food waste, diseases, mental illness, and the environment.