Check out the latest musings from M Booth.
At M Booth, we’ve read all the think pieces and the hot takes, and we’re here to serve up the healthiest and ripest places that we recommend focusing on within F&B and CPG brand marketing and communications to drive impact right now.
When the OpenAI company publicly launched DALL-E 2 art generator and its chatbot ChatGPT, it was the eureka moment when much of the world sat up, took notice, and began to imagine a different future. Our experts in Digital and Issues & Crisis Management teams analyzed the conversations to summarize the insights that have the most potential impact on marketing and reputation.
At M Booth, we’ve read all the think pieces and the hot takes, and we’re here to serve up the healthiest and ripest places that we recommend focusing on within F&B and CPG brand marketing and communications to drive impact right now.
Read the full PRWeek coverage here.
When the OpenAI company publicly launched DALL-E 2 art generator and its chatbot ChatGPT, it was the eureka moment when much of the world sat up, took notice, and began to imagine a different future. Our experts in Digital and Issues & Crisis Management teams analyzed the conversations to summarize the insights that have the most potential impact on marketing and reputation.
Artificial Intelligence (AI) is continuing to shape the way we live and work. From helping us complete everyday tasks to aiding in medical diagnoses, its data-driven automated decision-making improves our efficiency and accuracy, and in some instances, even performs better than human intuition or expertise in complex tasks.
“When creativity and culture move in tandem, M Booth sings.”
People are turning to their favorite creators for inspiration, advice, and purchase recommendations with 40% of people saying they’ve purchased an item online after seeing it used by an influencer on social. Because influencers are such an integral part of any brand’s marketing mix, here are our tips for making the most of your creator partnerships.
M Booth has a presence in 32 markets around the world in partnership with Next 15, the lovely folks who acquired us.
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