Business leaders are shifting away from pure B2B communication strategies and have started asking how they can reach a B2E (business-to-everyone) audience. At M Booth, B2B practices are infused with a host of creative and experiential activities to ensure that companies are reaching customers and consumers where they are, from industry events and targeted media outlets to influencers and headline-grabbing activations. By developing thought-leadership platforms that engage a variety of audiences and establishing a steady drumbeat of coverage with media that matters, M Booth passionately shepherds today’s leading companies into the next generation of B2B communications.