When it comes to earned and paid media, we marry creativity with a data-driven approach that captures the hearts and minds of consumers while helping CMOs catch more zzz’s at night. Our earned-media team is best in class. We pride ourselves on our relationships with some of the most talented journalists on the planet. We maintain those relationships through smart storytelling, thorough knowledge of our clients’ businesses, and good old-fashioned grit.
We’ve developed something we call the Accelerator approach, which gives lift to stories through the right mix of paid, earned, shared, and owned media. None of these disciplines works in a vacuum. Earned media stories often need a spark to maximize audience reach or go viral. We’ll admit: we enjoy fanning the flames with content, influencers, strategic partnerships, clever social posts, and more.