Thought
Leadership

Have a think with us.

All

Trends, perspectives & news from the Booth.

Articles

What’s happening lately.

Bold Voices

Our podcast where culture meets business.

White Papers

Strategic insights & deep dives.

All
Articles
Bold Voices
White Papers

White Papers

How Beauty Brands Can Win the AI Recommendation Engine

Prompting Beauty: How Beauty & Grooming Brands Can Map Consumer Behavior and Win the AI Recommendation Engine

Reputation Trends for 2026 and Beyond

Building a Culture of Innovation and Selling Wildcard Ideas

Building a Culture of Innovation and Selling Wildcard Ideas

Beyond Celebration: A Multicultural Lens on America 250

Consumer Sentiment & America’s 250th Anniversary

Consumer Sentiment & America’s 250th Anniversary

Night view of Spectra's rainbow tower and the illuminated Ferris wheel at Coachella, surrounded by festival crowds under a dark sky.

Coachella 2026 – Brand & Consumer Trends