To move business today, you must move culture. But how is culture defined today and what are the different paths to building an iconic brand through cultural connection? Through our landmark research, “Cultured,” we sought to understand the opinions, beliefs and behaviors of consumers at the intersection of brands, marketing and culture.
How Brands Can Make Their Mark in Culture and Why It Matters
74%
of consumers believe that brands should be connected to culture at all times
60%
of consumers agree that brands should shape culture
