Asians in Advertising is a non-profit organization that was formed in 2021, focused on cultivating an inclusive environment for our Asian American Pacific Islander (AAPI) community. Our goal is to connect community members from across the globe and elevate them in their career paths, all while showcasing the incredible talent this community brings to the advertising, communications and media industries. 

On May 5-6, 2022, Asians in Advertising will be hosting our inaugural virtual two-day summit, “Breaking Barriers,” where we will have more than 40 inspiring speakers, including keynote speakers Cindy Gallop and the co-founders of Stop AAPI Hate Cynthia Choi and Manjusha P. Kulkarni. The first day will be dedicated to Working on Yourself and will cover key topics such as Handling Difficult Conversations and Salary and Negotiations. The second day will focus on Working with Others and will include sessions such as Managing Others and buildingEffective Employee Resource Groups. I will be moderating two sessions, Building Your Brand on day one and Creating Communities on day 2.

I joined the board of Asians in Advertising in the summer of 2021 when the co-founders were looking to expand the organization’s members into more media-focused industries. It was at this moment, I had been reflecting on my career growth  and noticing a lack of diversity and talent in senior leadership roles. I wanted to change that paradigm, and make it easier for younger AAPI to see themselves in leadership roles.  And as more and more members connect through Asians in Advertising, I have heard countless comments from members noting the same sentiment. Fortunately at M Booth, I have a seat at the table where my voice is heard. M Booth has been so supportive of my growth and very encouraging of my involvement with Asians in Advertising. 

As Asians in Advertising continues to grow, we have noticed that our members have grown beyond just the field of Advertising. In fact, a lot of our members have a variety of backgrounds ranging from Finance to Tech and more. I think they come to Asians in Advertising because there truly aren’t many resources out there to help Asians grow in a professional capacity. Many of us have never even had an Asian manager let alone seen an AAPI member in their company’s C-Suite. I hope that as Asians in Advertising grows, we continue to open doors and elevate AAPI members in positions that will help shine light onto our talented community.

Breaking Barriers is expected to have at least 500 attendees from across the world. This would not have been possible without our sponsors Publicis Groupe, VMLY&R, Yahoo!, M Booth, Zambezi, Three Sixty Eight, Monterey Bay Aquarium, Dentsu, Organic, Anti Agency Group, and Giant Spoon. 

If you are interested in attending, we would love to see you there.  You can purchase a ticket here And follow @mboothagency and @asiansinadvertising on Instagram for an exclusive look behind the scenes during the summit. 

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