Most marketers are aware of the inequity that plagues the influencer industry — and its roots go deeper than just pay. Fortunately, there are concrete actions our industry can take to close the influencer equity gap. That’s why we created The Influencer Equity Playbook, an education tool for industry pros, agencies and brands to learn about how to create more fair and equitable practices in the end-to-end process of influencer marketing work. We cover topics like bias in the feedback loop, diversifying your feed, building inclusive campaigns, and of course, pay.
This playbook was created by a team of influencer marketing professionals at M Booth with input from experts across the industry. When you download the playbook you’ll also receive training videos that help break down the principles outlined. We’ll also be sharing events, opportunities and updates as we continue our journey and identify new ways to create a more inclusive industry. Let’s close the influencer equity gap together.
19%
increase within the Influencer industry in the past year and is now estimated at $16.4 billion
60%
of Gen Z says they want to see ads that show diverse families
35%
is the estimated pay gap between black & white content creators
