New research from M Booth reports on consumer sentiment around America’s upcoming 250th anniversary. The findings signal a cross-country and cross-cultural appetite for a uniquely meaningful milestone, with 62% of Americans saying the 250th anniversary is personally important. The majority identify the milestone as a time to celebrate America’s history (88%), as well as its achievements (85%) and values (85%).
62%
of Americans say the 250th anniversary is personally important
66%
of Americans say that if a brand or company celebrates America’s 250th anniversary, the impact on society would be positive
77%
of Gen Z see this as a time for reflection on America’s shortcomings and an opportunity to address disparities in equality and equity
