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Check out the latest musings from M Booth.

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REPUTATION TRENDS FOR 2026 AND BEYOND

Explore the critical reputation watchouts for 2026 and beyond, from the rise of deceptive AI to the dangers of “Dark Noise” complacency. Learn how M Booth and industry experts are helping brands navigate the shift toward principled, long-term decision-making.

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‘Culture Mark’ Helps Brands Increase Cultural Salience

New methodology, powered by AI, brings clarity and precision to brand strategy and creative.

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Be inspired

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Dispatch From Expo West: 8 Signals Shaping the Future of Food and CPG

What does the future of food look like? We spent a week at Expo West to find out—spoiler alert: it’s functional, high-protein, and surprisingly nostalgic.

article

REPUTATION TRENDS FOR 2026 AND BEYOND

Explore the critical reputation watchouts for 2026 and beyond, from the rise of deceptive AI to the dangers of “Dark Noise” complacency. Learn how M Booth and industry experts are helping brands navigate the shift toward principled, long-term decision-making.

The-Resilient-Shopper
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The Resilient Shopper: Negotiating Today’s Retail Landscape

While consumers are stressed about high prices, they are still spending — just more strategically. Find out why.

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‘Culture Mark’ Helps Brands Increase Cultural Salience

New methodology, powered by AI, brings clarity and precision to brand strategy and creative.

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Delicious Disruptions at Summer Fancy Foods as seen by the M Booth Food Team

Get a taste of the future of food! Our M Booth Food Team shares the boldest, most functional, and globally-inspired trends from Summer Fancy Foods that are set to disrupt your snack break.

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Award Season Highlights

Huge congratulations to our incredible client partners and brilliant Boothers for an exceptional awards season!

Around the world

M Booth has a presence in 32 markets around the world in partnership with Next 15, the lovely folks who acquired us.

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