Dispatch From Expo West: 8 Signals Shaping the Future of Food and CPG
What does the future of food look like? We spent a week at Expo West to find out—spoiler alert: it’s functional, high-protein, and surprisingly nostalgic.
Check out the latest musings from M Booth.
Explore the critical reputation watchouts for 2026 and beyond, from the rise of deceptive AI to the dangers of “Dark Noise” complacency. Learn how M Booth and industry experts are helping brands navigate the shift toward principled, long-term decision-making.
New methodology, powered by AI, brings clarity and precision to brand strategy and creative.
What does the future of food look like? We spent a week at Expo West to find out—spoiler alert: it’s functional, high-protein, and surprisingly nostalgic.
Explore the critical reputation watchouts for 2026 and beyond, from the rise of deceptive AI to the dangers of “Dark Noise” complacency. Learn how M Booth and industry experts are helping brands navigate the shift toward principled, long-term decision-making.
While consumers are stressed about high prices, they are still spending — just more strategically. Find out why.
New methodology, powered by AI, brings clarity and precision to brand strategy and creative.
Get a taste of the future of food! Our M Booth Food Team shares the boldest, most functional, and globally-inspired trends from Summer Fancy Foods that are set to disrupt your snack break.
Huge congratulations to our incredible client partners and brilliant Boothers for an exceptional awards season!
M Booth has a presence in 32 markets around the world in partnership with Next 15, the lovely folks who acquired us.
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