In the digital world it’s never been easier to find, follow, or engage your tribe through social networks, off-line circles and integrated groups of like-minded folk. For today’s consumers, tribes are a badge of identity, a signifier of community and way to help us feel united in an accelerating world of fractured media, competing interests, and intense change. Download the 2016 M Booth white paper on mictro-tribes to learn more about why they will lead us into the era of post-demographic and post psychographic consumer marketing.
Microtribes and the Future of Marketing
55%
of Americans consider themselves to be part of a tribe.
94%
of micro-tribe consumers are open to brands entering their community.
59%
of micro-tribe consumers are more loyal to brands that reflect their values.
