From Adweek December 19, 2023:

By Kyle O’Brien

Agencies have multiple ways of wishing their employees, clients and communities a happy holiday season. From kind donations to humorous cards and inventive ways of giving, agencies everywhere put their own unique stamps on the holidays.

Adweek has gathered a few of these efforts, ranging from humorous to heartwarming and everything in-between. Of course, artificial intelligence is on everyone’s mind, as it was last year, so some shops decided to address the big elephant in the room with their own AI attempts. Enjoy, and happy holidays to everyone from all of us at Adweek.

M Booth: “Holiday Cardi”

The M Booth “Holiday Cardi” builds personalized digital holiday sweaters. Powered by AI, guests fill out personal prompts about food, drink and animals to get a uniquely designed sweater that captures each user’s seasonal favorites. Additionally, M Booth is taking the warmth that holiday sweaters bring in real life by donating to New York Cares to fund warm sweaters and coats for New Yorkers.

To read the full coverage in AdWeek, click here.

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Around the world

M Booth has a presence in 32 markets around the world in partnership with Next 15, the lovely folks who acquired us.


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