We’re still glowing from last week’s SABRE Awards North America 2023! M Booth won the Diamond SABRE Award for Superior Achievement in Research and Planning for “That’s Good Work” for Pharmavite and our CEO Dale Bornstein took home the industry’s most prestigious Outstanding Individual Achievement honor.
“In my humble opinion: there is no such thing as an individual achievement award in our business. And in the agency world, no one succeeds alone,” Dale said on stage, thanking fellow Boothers, our visionary clients, and our industry partners.
And a bit about our winning Pharmavite campaign: to meet the rapidly-growing demand for its products, Pharmavite had to position itself as a sought-after place to work — fast! So, we launched a research initiative to build a comprehensive 360-view of Pharmavite’s employer brand. Our research fueled a fully-integrated recruitment campaign that we optimized in real-time. The result? Pharmavite saw a record-number of applicants — and conversion rates nearly doubled!
“We simply could not have delivered the talent our business needs to meet consumer demand without this campaign. Response to ‘That’s Good Work’ has been fantastic from both our candidates and employees so much so that we’ve also applied it to internal communications and even our workspace!” said Jennifer Conn, EVP & Chief Human Resource Officer at Pharmavite.
We were also proud that additional M Booth work was honored as finalists at the ceremony: Dawn (P&G) “A Cleaner World for Wildlife” in Purpose-Driven Branding; Congra’s “Duncan Hines x Dolly Parton” in Product Media Relations (Consumer Media); Campari “Negroni Sbagliato…With Prosecco in It” in Word of Mouth; and Avery Dennison “The Power of a Data-Driven, Strategic Rebrand” in Chemicals & Industrials.
What a thrilling night!
