BEHR
Color of the Year

Since 2022, M Booth has transformed Behr Paint Company’s annual Color of the Year into an industry-defining cultural milestone through high-concept experiential immersion, earned media storytelling, strategic brand collaborations, and creator-led amplification.

• 2027 (Grounded): Built open-air house vignettes in Sonoma wine country, pairing gifted creator merch & tool boxes by artist Cole Poska with real-world DIY room builds.
• 2026 (Hidden Gem): Immersed international design editors in Hudson Valley nature through interactive palette reveals and hands-on styling workshops.
• 2025 (Rumors): Staged a dramatic Hollywood reveal at the Fonda Theatre featuring an Olive & June beauty collaboration and M Booth-produced hero TV spot.
• 2024 (Cracked Pepper): Activated all five senses in Napa Valley, using bespoke scentscaping and five-sense creator narratives to showcase the soft black.
• 2023 (Blank Canvas): Debuted a restorative warm white through an immersive Hamptons wellness retreat rooted in meditation and renewal.

Across the five-year continuum, the campaigns collectively generated billions of earned impressions and drove consistent year-over-year gains in brand favorability across consumer lifestyle, design, and business media and paint gallon sales. This sustained cultural momentum cemented BEHR’s role in annual color trend forecasting while significantly accelerating reach across both DIY communities and professional trade segments.