Brooks
Let’s Run There

With “Let’s Run There” Brooks set out to reignite the emotional bond between the brand and consumers. As circumstances would have it, we were already building a relationship with the perfect storyteller: Jeremy Renner.

We debuted the film through earned press and social, anchored by a prime Fast Company feature that framed Renner’s powerful comeback within Brooks’ brand evolution. Working closely with Renner’s team, we aligned PR with his “Mayor of Kingstown” press tour, positioning Brooks as part of his return. Renner wore Brooks gear on “Good Morning America,” “Live with Kelly and Mark,” and “The Kelly Clarkson Show,” and we outfitted his Men’s Health cover shoot—delivering major visibility with no traditional paid media costs.

The momentum unlocked expansion across paid, owned, and digital channels, creating Brooks’ most impactful PR and social campaign in its 110-year history: 4.2B impressions, record engagement, and a 17% weekly sales increase.