Think With Google
The Veo Era Is Here

To get marketing leaders to shift their strategies and empower their teams with Google’s latest AI tools, Think with Google needed to create excitement around all the Gen-AI possibilities in Google Ads.

To make that happen, we first needed to put that advice into practice. So, we expanded our ambitions and shifted our own creative strategy. Instead of designing a high-density carousel that we know works well with Think with Google’s LinkedIn audience, we embraced Google’s Veo and Nano Banana to create a video that shows, rather than tells, the power of Gen-AI in campaign creation.

We created a visually striking, high-energy video featuring a friendly AI-generated chameleon that doesn’t just adapt to its surroundings, but actively changes them. Through the chameleon story line, we show the true impact of AI in content creation. All footage was generated with AI, and edited and animated by our incredible humans.

The content earned +1,091% in weighted engagements versus the internal Think with Google benchmark. At the end, this fun and quirky video literally showed marketers that the Veo era is here.