7-Eleven
The pandemic presented unique challenges for BIPOC communities. To capture the resilience of an intersectional small business owner adapting to COVID-19 and supporting Black Lives Matter, “Camera Ready Kutz” garnered attention in an unprecedented way for Grow with Google — with a graphic novel-inspired animation about the barbershop adapting to these issues.
In October 2021, Google published our Camera Ready Kutz IG Story, a graphic novel-inspired animation that captured the resilience of an intersectional small biz owner adapting to COVID-19 and supporting Black Lives Matter from her storefront. This innovative story pushed creative boundaries, pioneering a graphic novel style and audio/animation format, leveraging unscripted GVC interview sound bytes to tell an authentic story. The final product was well received by the small biz owner, who excitedly shared the animated asset on her Instagram accounts (business and personal).
M Booth has a presence in 32 markets around the world in partnership with Next 15, the lovely folks who acquired us.
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