Check out the latest musings from M Booth.
What does the future of food look like? We spent a week at Expo West to find out—spoiler alert: it’s functional, high-protein, and surprisingly nostalgic.
Explore the critical reputation watchouts for 2026 and beyond, from the rise of deceptive AI to the dangers of “Dark Noise” complacency. Learn how M Booth and industry experts are helping brands navigate the shift toward principled, long-term decision-making.
Americans see the upcoming 250th anniversary as a rare chance for national unity and reflection. Download our research whitepaper to discover how brands can authentically lead during this historic milestone.
What does the future of food look like? We spent a week at Expo West to find out—spoiler alert: it’s functional, high-protein, and surprisingly nostalgic.
Explore the critical reputation watchouts for 2026 and beyond, from the rise of deceptive AI to the dangers of “Dark Noise” complacency. Learn how M Booth and industry experts are helping brands navigate the shift toward principled, long-term decision-making.
While consumers are stressed about high prices, they are still spending — just more strategically. Find out why.
New methodology, powered by AI, brings clarity and precision to brand strategy and creative.
Get a taste of the future of food! Our M Booth Food Team shares the boldest, most functional, and globally-inspired trends from Summer Fancy Foods that are set to disrupt your snack break.
M Booth has a presence in 32 markets around the world in partnership with Next 15, the lovely folks who acquired us.
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